Westfield Valley Fair
Westfield Valley Fair is one of the dozen+ shopping center redevelopment projects I’ve worked on for Westfield, the largest retail property group in the world. I joined forces with their internal team of marketers, brand strategists, architects and designers to create the overall redevelopment program to help revitalize this premium shopping center in the heart of Silicon Valley.
Our goal was to position an already successful dominant center as a landmark destination to ensure its sustainable competitive advantage for the future.
This comprehensive strategy and creative visioning project included a deep dive into the trade area, the shoppers, the competition, the opportunity, the physical space, way finding, architectural materials, and the overall visual design for a suite of leasing and marketing materials.