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Palmaz Vineyards 

Palmaz Vineyards is an ultra-premium, boutique winery in Napa Valley.  I worked with them to help define the brand, produce marketing materials and refine and expand their packaging and wine label design system to better compete in the ultra-premium wine market.

The visual language is luxurious but welcoming, high-tech but agricultural, formal but whimsical. Hand-drawn typography mixed with wine stains and drips carry though all communications, making the bottles stand out, especially at retail. 

The brochure uses separate half sheet inner pages, allowing the full pages to show this spectacular property to its fullest with glorious photography — while the half sheets carry the written content (shown below side by side with half sheets on right).

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THE BRAND DRIVER

Love the land. Know the grape. And make wine that honors both.

Wines from the ground down. Standing on the lush Napa Valley floor, one may not notice the spectacular winery cave at Palmaz Vineyards. This environmentally sensitive building was designed, from the ground down, to complement, rather than overwhelm its surroundings.

 
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A RICH HISTORY

The Palmaz Vineyards estate has a storied history dating back to before the California Gold Rush, when from 1846 until 1876 the property was owned by Bill Woodward, a club manager from San Francisco. Under Woodward’s ownership, the land was an agricultural showplace complete with animals, crops and vineyards. He also built a winery and distillery on the estate, prompting the moniker Bill Woodward’s Whiskey Ranch. In 1878 the property was purchased by Henry Hagen as home for his Cedar Knoll Vineyards. A German immigrant who dug caves underneath the estate home to serve as his winery and aging cellars, Hagen grew Cedar Knoll Vineyards into largest winery in the town of Napa at the time.

 
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Sales & Media Brochure

Sales & Media Brochure

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